Unbeknownst to many Colombia now has the 3rd largest tech ecosystem in Latin America, having boomed in recent years. Today the country is host to more than 2,295 active startups, which is a 107% increase from 5 years ago.
For much of the past decade, Colombia’s technology story was largely associated with entrepreneurship. Cities such as Bogotá, Medellín, and Cali attracted entrepreneurs, VCs, and internationals innovation programs seeking access to one of Latin America’s fastest-growing digital economies.
Today, however, Colombia’s role in the global technology landscape is evolving well beyond startups. As multinationals across the globe further investments into AI, companies are searching for markets that offer a combination of technical expertise, business-friendly conditions, and the ability to support complex digital transformation initiatives. Colombia is more and more emerging as one of these destinations.
One of the drivers of digital transformation has been the growing adoption of Salesforce. Through products including Slack, Tableau, and MuleSoft, Salesforce has become an increasingly important component of enterprise technology strategies.
Yet implementing these technologies successfully is often far more challenging than purchasing software licenses. Organizations must integrate new platforms with existing systems, modernize data architectures, manage organizational change, and ensure that technology investments deliver measurable business outcomes.
This has increased demand for experienced implementation and engineering partners capable of guiding enterprises through complex transformation journeys. Colombia’s growing community of cloud consultants, software engineers and service providers is helping meet that demand.
The result is a technology ecosystem that is becoming increasingly sophisticated and globally relevant. Rather than serving solely as a destination for startups and innovation pilots, Colombia is positioning itself as a strategic hub for enterprise technology delivery and digital transformation across the region.
As cloud adoption accelerates and AI moves from experimentation to enterprise-wide deployment, Colombia’s combination of talent, innovation, and growing technology expertise is helping establish the country as one of the region’s most important markets for technology growth.
Top Salesforce Implementation Partners in Colombia
Ness Digital Engineering
As organizations pursue larger and more ambitious digital transformation programs, they need implementation partners capable of connecting Salesforce with the broader technology ecosystem that powers modern enterprises. Ness Digital Engineering is one of the companies leading the charge here.
Acquired by KKR in 2022, Ness combines expertise with deep capabilities, including in its role as a Salesforce implementation partner. The company’s approach focuses on helping organizations accelerate innovation while improving operational efficiency through the strategic use of technology, data, and automation.
Rather than treating Salesforce as a standalone customer relationship management platform, Ness works with organizations to integrate it into wider enterprise environments, helping businesses to maximize the value of their tech investments.
With offices in Europe, North America, Latin America, and India, Ness supports a wide range of organizations, from rapidly growing companies to global enterprises managing large-scale transformation initiatives.
Its combination of Salesforce expertise and broader engineering capabilities has helped establish the company as a trusted partner for businesses navigating complex modernization programs.
As Colombia continues to strengthen its position as one of Latin America’s most dynamic technology markets, companies like Ness Digital Engineering are helping shape the next generation of Salesforce, cloud, and AI innovation.
This article includes a client of an Espacio portfolio company
